PROJECT ROCKIT:
KIND ROYALE
No place on earth is more unkind than online gaming lobbies. Yet, they’re where Aussie kids are hanging out.
So, in partnership with Australian youth charity Project Rockit, we set out to make gaming a nicer place. Creating the world’s first esports tournament where the winner wasn’t the best player - but the kindest one. With the kindest fans too. Every stream chat log and Discord was scanned for words conveying negative and positive sentiment.
The result? A completely toxicity-free tournament streamed to millions.









