Online bullying is one of the most toxic environments in the world, with 1 in 2 gamers experiencing bullying. That’s 1.5 billion people.

So to help Australian charity Project Rockit in their mission to empower young people create a kinder world, we set out to change how people interacted in this space.

Introducing Kind Royale: the world's first esports tournament where the winner wasn't the best player, but the kindest one. The $5k prize money donated by Meta didn’t go to the best streamer, it went to the kindest streamer. With the kindest fans, too.

Every stream chat log and Discord was scanned for words conveying negative and positive sentiment.

The result? A completely toxicity-free tournament streamed to millions.

BRONZE WINNER - Digital & Social, MADC Creative Showcase